SEO & GEO

Get found in Google & AI search.

Data-driven SEO combined with Generative Engine Optimization. Rank higher in traditional search AND get cited by ChatGPT, Gemini, and Perplexity.

BlackCarrot is an SEO and GEO agency headquartered in London, UK, that helps small and mid-sized businesses rank on Google Search, Google Maps, and AI search engines including ChatGPT, Perplexity, and Gemini. We operate across 7 markets — US, UK, Germany, Netherlands, France, Sweden, and Belgium — with transparent monthly pricing starting at EUR 500 and no long-term contracts.

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Organic traffic growth

+185%

Keywords in top 10

+320

Conversion uplift

+42%

AI engine citations

GEO

What is GEO?

Generative Engine Optimization.

GEO is the next evolution of search. AI-powered engines like ChatGPT, Google AI Overviews, Gemini, and Perplexity don't just list links — they generate answers. If your content isn't structured for these engines, you're invisible to a growing share of searchers.

We optimize your online presence so AI engines cite your business as a trusted source — not your competitors.

✓ Structured data & schema markup — helps AI engines understand and cite your content accurately
✓ E-E-A-T optimization — Experience, Expertise, Authoritativeness, Trust signals that AI relies on
✓ Answer-engine content format — structured so AI can extract clear, quotable answers
✓ Citation-worthy authority building — positioned as the go-to source in your niche
✓ Multi-platform visibility — optimized for Google AI Overviews, ChatGPT, Perplexity, Gemini
✓ Future-proof SEO — traditional rankings + AI citations = full search coverage

The problem

40% of searches now trigger AI answers

Traditional blue links are shrinking. If you only optimize for classic SEO, you're missing a rapidly growing segment of search traffic.

Our approach

SEO + GEO = Full coverage

We don't replace your SEO strategy — we extend it. Every optimization we do works for both traditional Google rankings AND AI-generated answers.

The result

Your business gets cited, not just ranked

When someone asks an AI "what's the best [your service] in [your city]?" — your business shows up as the answer, with a link back to your site.

Our SEO services

Six pillars of organic growth.

We don't just build links and keywords. We audit every layer, optimize for intent, and build content systems that scale.

🔧

Technical SEO

Core Web Vitals, site speed, crawlability, XML sitemaps, structured data. We fix the foundation so search engines can properly index your site.

📝

On-Page Optimization

Title tags, meta descriptions, heading structure, internal linking, keyword placement. Every page optimized for engines and users.

✍️

Content Strategy

Keyword research, content calendars, AI-assisted writing, content clusters, topical authority. Content that ranks and converts.

🔗

Link Building

Strategic backlinks from authoritative sites, guest posts, digital PR. Links that actually matter for domain authority and rankings.

📍

Local SEO

Google Business Profile optimization, local citations, review management, location pages. Dominate local search in your market.

🤖

GEO Optimization

Optimize for AI-powered search. Structured data, E-E-A-T signals, answer engine optimization. Get found in the age of AI search.

SEO vs GEO

Two strategies. One goal: visibility.

You need both. Here's what each does.

Traditional SEO

Rank in Google's organic results

✓ Keyword-focused optimization
✓ Backlink building for authority
✓ Technical site health
✓ Content targeting search queries
✓ Local map pack visibility
✓ Click-through from blue links

GEO (Generative)

Get cited in AI-generated answers

✓ Structured data for AI understanding
✓ E-E-A-T authority signals
✓ Answer-formatted content
✓ Citation-worthy expertise
✓ Multi-engine visibility (GPT, Gemini, Perplexity)
✓ Referral traffic from AI sources

The SEO & GEO process

From audit to sustained growth.

Five proven steps to transform your organic visibility.

Step 1

Discovery

Deep dive into your business, competitors, keywords, and current rankings. We map the opportunity landscape.

Step 2

Technical & GEO Audit

Full technical SEO audit plus GEO readiness analysis. We identify every opportunity and obstacle across both channels.

Step 3

Strategy

Custom roadmap with keyword targets, content calendar, technical priorities, GEO optimization plan, and timeline.

Step 4

Execution

Implement fixes, create content, build links, optimize for AI engines. Systematic, measurable execution.

Step 5

Reporting & Optimization

Monthly reports showing rankings, traffic, conversions, and AI citations. Continuous optimization based on real data.

Frequently Asked Questions

SEO & GEO — Your Questions Answered

Real answers to the questions small business owners ask most about search engine optimization.

Is SEO worth it for small businesses? +

Yes. SEO is one of the highest-ROI marketing channels for small businesses because it targets people who are actively searching for your services. Unlike paid ads, organic traffic doesn't stop when you stop paying. For local businesses like plumbers, dentists, and electricians, local SEO and Google Maps optimization are especially effective because they capture high-intent "near me" searches. Most BlackCarrot clients see measurable traffic growth within 3-6 months.

How much do SEO services cost for a small business? +

SEO pricing varies widely depending on competition and scope. At BlackCarrot, our SEO and GEO packages start at EUR 500 per month with no setup fees and no long-term contracts. This includes technical SEO audits, on-page optimization, local citations, Google Business Profile management, and monthly reporting. Most agencies charge between EUR 460 and EUR 4,600 per month — we price transparently so you know exactly what you're paying for.

How long does SEO take to show results? +

SEO is a long-term investment. Most businesses see measurable improvements in 3-6 months, though some quick wins — like technical fixes, Google Business Profile optimization, and local citation cleanup — can show results within weeks. Google Maps rankings typically improve within 2-8 weeks after optimization. We provide monthly reports so you can track progress from day one and see exactly what actions were taken.

What is local SEO and do I need it? +

Local SEO is the process of optimizing your online presence to attract customers from local searches — especially "near me" queries and Google Maps results. If you serve customers in a specific geographic area (plumbers, dentists, restaurants, electricians, bakeries), you need local SEO. It includes optimizing your Google Business Profile, building local citations, managing reviews, and ensuring your name, address, and phone number (NAP) are consistent across the web.

Can I do SEO myself or do I need to hire someone? +

You can handle basic SEO yourself — things like claiming your Google Business Profile, writing good meta descriptions, and getting customer reviews. But technical SEO (site speed, schema markup, crawlability), link building, and ongoing content optimization require expertise and consistent effort. Most small business owners hire an agency because the time investment of doing it properly exceeds what they can spare while running their business. BlackCarrot offers a free 15-minute audit call so you can see exactly what needs fixing before committing.